Michael Roach, B2B Copywriter and Engineer






"Congratulations on a job well done. As you can see, your scores are excellent! This is not an easy product to write about, but you succeeded quite well."

-- Donna Doyle, Copywriter of the Year 2006, American Writers and Artists Inc.

Who Am I?

And How Does My Background
Serve to Help Your Business?

I'm not your typical copywriter... I'm also an engineer. I have a Bachelor of Engineering (B.Eng) in Engineering Physics and I carry a license to practice as a Professional Engineer. I've led a successful career as an aircraft structural engineer, working for major companies around the world, such as Lockheed Martin.

When you market to engineers and other busy professionals, I don't just understand your target audience...

I am your target audience.

Combine that background with my training and experience as a direct-response copywriter... and you can count on me having a very good idea what constitutes good, professional, persuasive and compelling copy for business professionals.

Sometime during my busy and successful engineering career, I discovered a passion for copywriting. Over the years, I've invested thousands of dollars and hundreds of hours studying copywriting masters. And I continue to do so, enthusiastically:

  • I am a Founder's Circle Member of American Writers and Artists, Inc. (AWAI). Right here in my office, I have every one of their 14 specialized copywriting and marketing courses, as well as all of their valuable e-books and teleseminars with copywriting experts.
  • Also filling my bookshelves are stacks of books and other reference material, authored by respected marketing masters.
  • My filing cabinet continues to collect worthy marketing samples and research material that I use to better do my work.
  • I regularly attend valuable seminars and conferences, to keep up on the latest of what's working today in marketing and copywriting.

Just I have, on my own dime and initiative, successfully completed important courses to benefit my engineering career, I also take my professional development in copywriting very seriously.

What Does All This Mean for You?

What that means to you, my client and partner in business, is my commitment to put forth every effort, every time, to making your marketing promotions as strong as I know how, in order to get results -- the kind of results that mean sales -- and money in your pocket.

I also commit to being a valued member of your team... to be someone that you can count on to complete your projects in a timely and professional manner... to be a pleasure to work with.

So if you're looking for that type of copywriter, then I encourage you to CLICK HERE to contact me and discuss your needs.


LeadCopy.com -- Market your business-to-business (B2B) products and services with professional and persuasive direct-respo(B2B) products and services.